Category Archives: seo

seo for everyone!

I’m going to have all new marketing team members take an SEO basics course during their orientation even if they aren’t directly working on SEO. SEO is a big program for us, and ever......

corporate style guides should be written to be read

I put together a corporate style guide just for copy. I’ve seen a number of examples, and they’re all very dry. I guess it’s not so much a style guide as some branding rules an......