Category Archives: editing
reviewing website copy
In reviewing website content, it’s very interesting to see the different writing styles. And by “interesting” I mean I want to poke my eyes out. But that’s what happens w......
corporate style guides should be written to be read
I put together a corporate style guide just for copy. I’ve seen a number of examples, and they’re all very dry. I guess it’s not so much a style guide as some branding rules an......
substantive editing from marcom
I was in so many meetings today that I went into one half an hour early, just assuming I had another back-to-back meeting. I was relieved to find out I had spare time, so I ran back into my prev......