Category Archives: copy
stop the copy vomit
You’d think after seeing enough episodes of “The Apprentice” that the every day person would understand some basics about ad copy. Sometimes people fall in love with their word......
reviewing website copy
In reviewing website content, it’s very interesting to see the different writing styles. And by “interesting” I mean I want to poke my eyes out. But that’s what happens w......
corporate style guides should be written to be read
I put together a corporate style guide just for copy. I’ve seen a number of examples, and they’re all very dry. I guess it’s not so much a style guide as some branding rules an......
substantive editing from marcom
I was in so many meetings today that I went into one half an hour early, just assuming I had another back-to-back meeting. I was relieved to find out I had spare time, so I ran back into my prev......
content strategists
Our user experience team is recommending bringing in a content strategist for our website project. I’ve never worked with one before, so I’m not sure exactly what their role entails.......