Category Archives: advertising

stop the copy vomit

You’d think after seeing enough episodes of “The Apprentice” that the every day person would understand some basics about ad copy. Sometimes people fall in love with their word......

video ads – stop the insanity

In a world where we preach about the ineffectiveness of disruptive advertising, I wonder why companies still engage in disruptive video ads? When I go to a website and a video ad starts to play ......