Marketing with an edge

A website has many different content contributors. It’s important to work with the internal stakeholders to present relevant, accurate information that will help achieve the goals of the website. However, some of these groups may mistakenly think they have free reign in “their” section. They should not be dictating design or wordsmithing copy. They are not the experts in website design. Otherwise letting each department design their own sections will result in a website that looks like a patchwork of amateurish work. People love to provide their input, but they also need to know when to sit back and let the marketing team use their expertise in copy, design, usability, and analytics.