I’m going to have all new marketing team members take an SEO basics course during their orientation even if they aren’t directly working on SEO. SEO is a big program for us, and everyone on the marketing team should know the basics. Everything they do should have SEO in mind.
I’d actually like to have all our content contributors take this basics course. But only if they’re interested in learning. If people don’t have an interest or don’t have the aptitude to “get it” then it’s a waste to include them. I’ve been in training sessions where I can tell the topic is simply going over some people’s heads.
On that topic, I signed up for SMX Advanced today. It’s in Seattle this coming June. I went to SMX East last year in NYC and enjoyed it a lot. I ended up going to the advanced seminars, so I figured I should be fine at SMX Advanced. I like learning new things at these conferences and always leave feeling invigorated. I find it’s much easier to concentrate by physically leaving the office for a conference instead of logging on to an online conference. If I know the recording will be available later then I will let my work and meetings take precedence. It’s good to get away and chat with other marketing folks.